At HASSL, we’re not here to add more “to-dos” to your personal safety checklist. We’re here to flip the script and  enable society to be responsible for creating safer public spaces - globally. Founded in October 2024, we’re already making waves by building tools and communities that strive to address the root causes of harassment and assault.

The initial plan: Step-by-Step

We’re working through five game-changing stages to tackle the problem from different angles, because there isn’t just one cause, nor one solution to public harassment:

HASSL was born

30th October 2024

Stage 1

Pre-launch activity

Stage 2 (Official launch)

Now live!

Stage 3

Next up

Stage 4

Then this

Stage 5

End game

Where it all started...

HASSL was founded in October 2024.

Getting the word out

Building awareness, creating safe spaces, and amplifying voices to lay the foundation for change.

Funding streams

Products and workplace training programs to fund HASSL, keep resources free, scale impact, and grow sustainably.

Raising awareness

Spreading the message globally through viral campaigns, an ambassador platform, and free downloadable educational resources.

Redirecting Responsibility

Shifting the focus to society by partnering with schools, brands, and organisations to create systemic change.

Breaking Barriers

Developing tools and support to make reporting and accountability easier and more effective.

Stage 1: Getting the word out... (up and running) ✓

We’re starting with conversations that matter—building a community, gathering real insights, and making sure the demand for change is impossible to ignore.

  • Social media buzz ✓

    Viral content raising awareness and sparking conversations.

    Follow HASSL 

  • Support community ✓

    A WhatsApp space of 900+ members to connect, learn & heal.

    Join community 

  • Amplifying Voices ✓

    Collecting insights from thousands to shape tools that really work.

    Share your thoughts 
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Stage 2: Funding Streams (Now live!) ✓

Safety shouldn’t only be for the privileged. By selling products and training, we’re keeping tools and resources free, skipping the donation drama, and scaling faster to reach more people.

  • The HASSL store ✓

    Minimalist, unisex items designed to raise awareness,and spark conversations

    Shop now! 

  • Workplace training packages ✓

    Bystander intervention and harassment awareness training, educating employees - paid for by businesses but benefiting you.

    Sign up your team today! 
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Stage 3: Awareness (Next Up )

Change starts with conversation. Going global with campaigns built to go viral, empowering ambassadors, and dropping free resources to get people talking and acting.

  • Educational campaigns

    Video content designed to go viral.

  • Ambassador program

    Equipping allies around the world to make a difference.

    Apply now 

  • Free resources

    Downloadable info packs, free and accessible to everyone.

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Stage 4: Redirecting Responsibility

Safety is a societal issue—it’s time to act like it. Shifting safety onto society with school programs, partnerships, and co-branded products that challenge outdated norms.

  • Free education programs:

    Teaching the next generation in schools.

  • Co-branded products:

    Partnering with mainstream brands to raise awareness.

  • Events

    Panel discussions and virtual conferences on public safety and systemic change.

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Stage 5: Breaking Barriers

Reporting harassment should be easy, not intimidating. Breaking down walls to reporting with revolutionary tech, free legal support, and better organisational accountability.

  • Revolutionary reporting tech

    Making it simple to speak up and take action.

  • Organisational improvements

    Working with institutions to close gaps in support and accountability.

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And this is just the beginning…

We’re not stopping until public spaces are safer for everyone. Ready to be part of this movement?

Shop to support HASSL