More Than Just Merch. More Than Just a Movement.

Let’s be real—HASSL merch isn’t just stuff. It’s a statement. It’s a middle finger to the system that puts the burden on women to “stay safe.” And most importantly, it’s funding real change.

But launching ethically? That’s a balancing act. We’re making the best choices we can right now while paving the way for even better ones in the future.

So, here’s the reality: What we’re doing well, where we need to improve, and how we’re making sure your money actually fuels impact.

Why Print-on-Demand (POD)?

We use print-on-demand (POD), meaning your order is made only when you place it. No mass production. No waste. No warehouses full of unsold stock.

Less Waste, More Impact

🔹 92 million tons of textile waste are created by the fashion industry every year. We’re not adding to that.
🔹 POD = No overproduction, meaning more of your money goes directly into funding HASSL initiatives instead of sitting in unsold stock.

Sustainable Shipping & Production

🚚 86% of orders are fulfilled in the same region they’re shipped to, cutting carbon emissions.
🌱 Our suppliers use direct-to-garment (DTG) printing—which saves water, skips harmful inks, and only prints what’s needed.
📦 We minimise packaging waste by shipping multiple products together whenever possible.

Scalability = More Impact

⚡ POD lets us offer more sizes, test new designs, and ship worldwide without overcommitting resources.

Designed With Purpose (Made Possible by Print-on-Demand)

Print-on-demand (POD) doesn’t just reduce waste—it gives us more freedom to create merch that actually works for our mission. Here’s how:

✔ Inclusive Sizing – POD means we can offer a wide range of sizes (XS to 3XL) from day one, without overproducing stock that might go unsold. Activism should fit everyone.

✔ Global Inclusivity – Harassment is a universal problem, so our merch (and movement) needed to be accessible worldwide. POD allows us to ship globally, ensuring people everywhere can support, represent, and access the resources they need—no matter where they are

✔ Pricing That Makes Sense – We’re still small, and bulk-buying just isn’t an option yet. Buying in smaller quantities is expensive, but POD lets us keep prices fair while still offering a range of colors, styles, and sizes to suit as many people as possible. Plus, it means we can invest in alternative ways for people to access merch—like Impact Points (earn points by raising awareness, redeem for free merch).

POD makes it possible for us to stay flexible, sustainable, and scalable—while keeping the focus on impact. 🚀

Why It’s Not Perfect (Yet)

We’re big on transparency—so here’s where we’re still working to improve:

🔹 Suppliers – Our current partners meet ethical standards and international labor laws, but we’re actively searching for supply chains that give us even more control over ethical production and sustainability.

🔹 Packaging – Reducing plastic and shifting to more eco-friendly alternatives is a priority. We’re not there yet, but we’re on it.

🔹 Pricing – We want our merch to be as accessible as possible. As we grow, we’ll work on cutting costs while maintaining quality, so supporting HASSL is even more affordable.

🔹 In-House Production? – One day. But right now, every penny goes into funding safety initiatives—not warehouses or packing teams. Our focus is on impact first.

The Bigger Picture

HASSL merch isn’t just clothing—it’s activism. Every purchase:

✅ Funds real initiatives tackling harassment at the root.
✅ Sparks conversations that make people think, challenge norms, and shift responsibility.
✅ Keeps us independent—so no external funders can water down our mission.

We’re proud of what we’ve built. But we’re just getting started.

Join the movement. Shop now. →