HASSL Merch: Designed with Impact in Mind

February 26, 2025

At HASSL, we don’t just slap a logo on a hoodie and call it a day. Every single design decision—colours, products, messaging—was made with purpose. Our merch isn’t just clothing. It’s awareness. It’s a movement. It’s a statement.

So if you’re wondering why we made certain choices, here’s the thinking behind it all:

Why Neutral Colours?

We love a pop of colour too, but we intentionally went for neutral, unisex tones.

✅ Versatility: Goes with everything, designed to be worn on repeat.
✅ Inclusivity: HASSL is for everyone – so we wanted to make it easy for everyone to love and wear.
✅ Subtle Power – Not everyone wants to make a loud statement, but everyone should have a way to show their support.

📢 Why Isn’t It Louder?

We love that you want to shout about HASSL from the rooftops (so do we!)… but we’re here to tackle harassment, not attract more of it. That’s why we designed our merch to be wearable, subtle, and just sharp enough to make people look twice—and start a conversation.

It’s all about impact without the extra risk.

Recognisable for those who know: A quiet signal that you’re part of the movement.
A conversation starter: “Wait… what does that say?” There it is – your chance to introduce them to HASSL.
Subtle, but sharp: Designs inspired by real experiences, like our “didn’t ask, don’t care” sweatshirt—because we’ve all been there. Perfect for some low-key, but feed-worthy social sharing.

Why These Specific Products?

We didn’t just pick random items. We chose things people actually use in spaces where harassment happens, that can be worn and used every time you're out in public spaces.

📱 Phone cases: Ever pretended to be on your phone to avoid someone? Exactly.
🧢 Caps: A subtle way to wear your support, plus... perfect for shielding when you need to.
👕 Sweatshirts: Timeless basics you can wear over and over. Because this movement isn’t a trend.

Plus, we've got lots more products coming very soon...

💸 Why Merch Instead of Donations?

HASSL isn’t a charity—we’re a social enterprise. That means we don’t rely on donations. Instead, we fund real change through revenue streams that keep us independent, scalable, and moving fast.

Unlike a one-time donation that disappears, your merch keeps making an impact—every time you wear it, post it, or get asked about it, you’re keeping the conversation going. It’s designed to do more than just sit in your wardrobe.

Most importantly: your purchase directly funds the growth of HASSL, helping us roll out future initiatives faster, like:

🚀 Public campaigns: Pushing the message where it can’t be ignored.
🎓 Free education programs: Teaching boys about consent before it’s too late.
📲 Reporting tech: Making reporting easier and increasing conviction rates.

This isn’t just merch. It’s funding a movement.

How to Get the Most Impact Out of Your HASSL Merch

Buying HASSL merch is just step one. How you use it is where the real impact happens.

📸 Wear it, Snap it, Share it
Every time you put on your HASSL merch, you’re putting the message in front of hundreds of people—without even trying. Wear it with your friends, post it in the group chat, get it on your feed.

📢 Turn Small Moments into Big Conversations
Someone asks, “What’s HASSL?”—and instantly, you're starting a conversation that makes a real change. Not sure what to say? Try: “It’s a movement tackling harassment at the root,” or “It’s about shifting the responsibility off women and onto society.”

💥 Social Media = Maximum Reach
Tag @hasslofficial, and we’ll reshare to 280,000+ followers. Start a convo in your caption, get it in your coffee shot, or snap a pic somewhere meaningful. If you’re ready, share a pic of it in a place where harassment happened and share your story with us. Because we know, this happens everywhere – and we want to hear your experiences.

HASSL MERCH = IMPACT ON REPEAT

You’re not just wearing it. You’re:

Raising awareness.
Starting conversations.
Funding real initiatives.
Making this impossible to ignore.

Get yours, wear it loud (or subtle), and let’s change the game.

👉 Shop Now

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