
Our mission & values
What are we all about?
It Stops With Us
Tackling the root causes
HASSL has a clear goal: to tackle female harassment at its root, and redirect responsibility away from women and onto society—where it belongs.
Why?
For too long, society has placed the burden on women to “stay safe.” Carry this, wear that, don’t go here, don’t do that. We reject that. The issue isn’t women existing. It’s the system that has allowed harassment, violence, and misogyny to thrive. We’re here to change that.
What we stand for...
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💡 Intersectional Feminism
We recognise that oppression isn’t one-size-fits-all. Women’s experiences vary based on race, sexuality, disability, gender identity, and socioeconomic background. We centre all women—especially those who face multiple barriers to safety and equality.
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🚫 No More “Just Be Careful”
We don’t do safety keychains, alarm apps, or “don’t walk alone” advice. Instead, we tackle the root causes: systemic sexism, lack of education, barriers to reporting, outdated laws, and poor public space design.
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🙌 Men Must Be Part of the Solution
Harassment and assault aren’t just “women’s issues.” Men play a crucial role in calling out behaviour, challenging toxic norms, and refusing to stay silent. If you’re not part of the problem, you should be part of the solution.
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🏳️⚧️ Trans Women Are Women
Full stop. HASSL is an inclusive movement that stands for the safety and rights of all women—cis and trans.
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🌍 Equality, Diversity & Inclusion
A world where women are safe is a world that benefits everyone. We advocate for equity in workplaces, education, public spaces, and legislation—ensuring no one is left behind.
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📢 We’re Done Being Ignored
We don’t wait for permission to make noise. Through education, awareness campaigns, workplace training, and real-world action, we’re making society impossible to ignore.
A Social Enterprise, Not a Charity
We’re not here to rely on donations or get stuck in endless fundraising cycles that slow impact. Instead, HASSL is a social enterprise—meaning we create sustainable, self-funded growth that allows us to scale quickly and effectively. Our revenue streams also double up as initatives to further our mission, providing funding whilst making a positive impact.
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Awareness raising merch.
Shop to supportMerch sales generate income whilst sparking conversations every time you wear, post, or share it.
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Workplace training.
Find out moreEducates members of the public on harassment and safe bystander intervention , whilst generating funds to support HASSL.
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Brand partnerships.
Coming soonPush messages where they can't be ignored, whilst giving big brands the opportunity to fund real change.
This is just the beginning
Our five-stage plan is designed to create long-term, systemic change—from reshaping education to revolutionising reporting systems. We’re not here to put a plaster on the problem. We’re here to fix it.