Why HASSL isn't a charity (and why that's a good thing)

Why HASSL isn't a charity (and why that's a good thing)


Let’s clear this up: HASSL isn’t a charity. And that’s not just okay, it’s exactly how we intend to do things differently - making real, lasting change. We’re a social enterprise, and that gives us the power to create impact without (as many) limits. Here’s why this model works (and why it’s great for you too).

1. Sustainable Impact, Not Just Survival

Unlike traditional charities that rely heavily on donations and grants, HASSL is built to be sustainable. We aim to generate revenue through products, services, and brand partnerships. Whether you’re buying our merch, booking workplace training, or collaborating with us, you’re directly supporting anti-harassment initiatives. No waiting for donations. No fundraising marathons.

Just real action, funded by real people like you.

And here’s the key: our funding streams will allow us to keep essential safety tools and resources free for the people who need them most. Because let’s be clear—safety shouldn’t be a privilege. It’s a basic right. We’ll never charge individuals for tools designed to protect them because the responsibility for public safety doesn’t belong to women—it belongs to society.

2. Profit Powers Our Purpose

At HASSL, we believe profit isn't a dirty word. It’s what fuels our mission. As a social enterprise we make profit - BUT we reinvest our profits back into developing resources, tools, and support systems that fight harassment at its root. Unlike charities bound by strict spending rules, we have more freedom to invest where it matters most—without compromise. The more we grow, the bigger our impact. And thanks to this model, we can offer life-changing safety tools without ever sending someone a bill for their own security.

But here’s the thing—our products don’t just generate funds; they actively contribute to our mission. Our merch isn’t just aesthetic basics and accessories—it’s a walking billboard that raises awareness and sparks conversations. Our workplace training? It’s not just a service; it will empower people with the skills to safely intervene when they witness harassment.

Everything we create has a purpose beyond profit: to shift the responsibility from individuals to society.

3. Built to Scale, Ready to Lead

Charities often hit a growth ceiling because they’re tied to donation cycles. Not us. Our social enterprise model means we scale with our success. The more people support HASSL, the more we expand—launching new tools, reaching new communities, and driving systemic change faster than traditional charity models allow.

4. Your Purchase = Purposeful Change

When you shop with HASSL, you’re not just buying a product—you’re joining a movement.

Every item you purchase funds projects that tackle harassment head-on. It’s not just feel-good giving; it’s about creating tangible, measurable change. You get something back, and together, we create safer spaces for everyone. Plus, you’re supporting products designed with purpose—whether it’s raising awareness, educating the public, or directly challenging harmful norms.

5. Freedom to Speak Up, Stand Out, and Act Fast

Charities often have to tiptoe around big donors and strict grant conditions. Not HASSL. Our only loyalty is to our mission, and to you. This independence means we can speak boldly and unapologetically, act quickly, and challenge the status quo without worrying about pleasing funders. No red tape. No compromises. Just real change.

Why This Matters

Choosing HASSL means supporting a model that prioritises sustainability, impact, and growth. We’re not here to ask for handouts—we’re here to create a movement. When you support HASSL, you’re investing in a future where harassment has no place. And because of our model, that future is accessible to everyone, not just those who can afford it.

So, no, we’re not a charity. And that’s exactly why we’re able to do what we do.

Join the movement. Fuel the change. Be part of HASSL.

Click here to read the full plan of action

Back to blog