HASSL Pioneers: Revolutionise women's safety in your industry.

Influential organisations shape how billions of people live, travel, work, communicate and connect across the world.

That means they also have one of the greatest opportunities to help prevent violence against women.

Through the products they build.
The experiences they create.
The cultures they shape.
The industries they lead.

The companies that shape the future won't just build better products. They'll build a better world.

That's where HASSL comes in.

We've built one of the world's fastest-growing movements around women's safety, engaged hundreds of millions of people, and engaged men at a scale never quite seen before.

Now we're taking everything we've learned and partnering with a handful of pioneer organisations and brands to build the next generation of prevention.

Create impact like never before...

This isn't CSR. This isn't another awareness campaign.

This is a strategic partnership to build something your industry has never seen before.

Every Pioneer partnership is designed from scratch around your organisation, your customers, your workforce and your sector. Unique to you.

What we build together...

Every industry has a role to play in preventing harassment, challenging harmful attitudes towards women and creating safer environments.

The question is what that looks like in your industry.

Every pioneer partnership is different, and industry-specific.

Examples include:

  • Environment and experience redesigns that prioritise women's safety

  • Customer and community activations that educates audiences on prevention

  • Public-facing initiatives designed to help keep customers, passengers, fans or visitors safe

  • Industry-wide frameworks that challenge outdated narratives and set new standards

  • Bite-sized education integrated into everyday touchpoints, spaces and experiences

  • Technology and digital tools that make prevention more accessible and scalable

  • Industry-specific education that helps employees understand the role they play in prevention

  • Viral video campaigns with clear next steps creating tangible actions

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No generic awareness campaigns.
No copied-and-pasted initiatives.

Every HASSL Pioneer partnership is built around the realities of your industry, audience and influence.

"We can do this without HASSL"...

You know your industry. We know prevention.

Together, we create initiatives neither of us could build alone.

  • 9000+ survey insights

    Insights from 9,000+ surveys to help shape messaging, audience understanding and behaviour change.

    HASSL SURVEY 

  • 4000+ ambassadors in 120+ countries

    Access to a global community ready to test ideas, provide feedback, identify blind spots and help shape initiatives before they launch.

    HASSL Ambassadors 

  • Male Engagement Expertise

    1,000+ men actively involved in prevention advocacy helping initiatives land positively.

    HASSL Men 

  • Viral Campaign Capability

    A team that has generated several viral awareness campaigns with 20M+ views organically.

    HASSL Campaigns 

  • 750,000+ engaged people

    Access to a highly engaged community ready to champion, amplify and participate in your prevention initiatives from day one.

    HASSL Socials 

  • 250M+ organic content views

    Access to insights on what changes minds, what starts conversations and what reaches the masses - without relying on paid media.

    HASSL Socials 

You have the influence to change your industry.
HASSL gives you the trust, insight, community and movement to make sure it actually happens.

Who is this for?

Ideal HASSL Pioneers are:

  • National or global brands

  • Industry bodies

  • Large public sector organisations

  • Employers with large workforces

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and are often looking to:

  • Redefine an entire industry

  • Turn social impact into competitive advantage

  • Create solutions that genuinely solve real-world problems

  • Set the standard others look to

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HASSL Pioneers exists to help the organisation with great influence create the greatest impact.

Watch this space...

Our first HASSL Pioneers will be announced very soon, keep your eyes peeled!

Apply to become a HASSL Pioneer

We intentionally work with a limited number of partners.

This allows us to focus on building initiatives that are innovative, credible and capable of creating lasting impact.

How it works

Once you've applied, and if deemed suitable to become a HASSL Pioneer, the process is as follows:

  • Discovery Call

    An initial call to explore industry specific needs.

  • Opportunity Deck

    HASSL proposes several unique initiatives.

  • Choose Initiatives

    The Pioneer selects 1-3 initiatives to create collaboratively

  •  Build & Test

    Initiatives built, and then tested with HASSL Ambassadors

  • Launch

    Initiatives launched to HASSL's 700,000+ audience and beyond

  • Optimise

    Look at results of initiatives, adapt and optimise to maximise impact

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Build the blueprint.

Every industry has organisations that follow, And those that lead.

HASSL Pioneers exists for those ready to be the first.