HASSL Launches First Awareness Campaign: Girls Just Wanna…

Today, HASSL launched our very first awareness campaign: "Girls Just Wanna…"

Created entirely in-house - with no marketing budget and no marketing team - this campaign was designed and created to prove that strategy, creativity, and purpose can drive impact without big spend. Using free tools, our founder created something that spoke directly to women’s lived experiences.

The campaign focused on raising awareness of mental load - something rarely talked about when it comes to violence against women and girls. It was a priority to ensure that women of all ages, backgrounds, and sizes were represented, in different spaces where women spend their daily lives. 

HASSL Ambassadors played a key role in shaping the final version, sharing feedback and diverse perspectives that helped refine the message.

The goal was simple: create something with the potential to go viral, make women feel seen and heard, and start educating others, especially men, about the invisible mental load women carry every day.

Watch the campaign here:

Launching this campaign is a key part of Stage 3 of our five-stage plan: scaling education, growing awareness, and building the cultural momentum needed to create real structural change.