HASSL Films Next Campaign - Coming Soon!

Today, HASSL filmed our second awareness campaign - and we couldn’t be more excited to share it with you soon.

This new campaign is designed to be hard-hitting, deeply relatable, and to showcase the contradictory messages that young girls face every day. After the success of our first campaign (Girls Just Wanna…), which has now surpassed 2.3 million views, we knew the next one had to go even further in sparking conversation and driving cultural change.

This campaign is particularly special because it was built around the voice of one of our own teen ambassadors, Lani. Her spoken word inspired the style and script, which was written to reflect the real experiences of teen girls. Other teen ambassadors also contributed ideas and insights, making sure this piece reflects their world authentically.

As part of our safeguarding commitment, Lani’s mum, Preena, was with us on set and was an incredible support throughout the full (and very long!) shoot day.

Watch behind the scenes from filming here: https://www.instagram.com/p/DPE6RGHjTA5/ 

Campaigns are a crucial part of Stage 3 of our five-stage plan, allowing us to educate at scale with low cost but high impact. They are one of the most powerful tools we have to flip the script on harassment, and we’ll continue to create new ones as we grow.

📢 Stay tuned - this campaign is coming very soon, and we can’t wait to share it with you.